The Fourward blog
Straight answers for B2B SaaS teams on search, AI visibility, brand, lifecycle and events, with every number linked to its source.

The best digital PR agencies in 2026, with pricing and B2B SaaS fit
Eight digital PR agencies for B2B SaaS, with published prices from $375 a link to $120,000 a year, and which suit link and mention goals.
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SEO for B2B SaaS: 9 steps, with what 57 SaaS leaders actually publish
Nine steps to SEO for B2B SaaS, with a check of what 57 SaaS leaders publish: pricing, comparison, integration and template pages, AI answers and pipeline.
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How to get cited by ChatGPT: 9 steps, from OpenAI's own docs
Nine steps to get cited by ChatGPT, from OpenAI's own crawler docs and Ahrefs' citation data: crawler access, Bing, quotable pages, mentions and measurement.
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25 questions to ask a marketing agency before you sign
25 questions for the first call with a marketing agency, grouped by team, experience, process, pricing and AI search, with good and bad answers.
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How to choose a B2B SaaS marketing agency: a 7-step guide
Seven steps to pick a B2B SaaS marketing agency: type, stage, named results, price and term, references, people and reporting.
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SaaS marketing agency pricing: what 10 agencies actually publish
Every published price from ten SaaS marketing agencies, what each band buys, minimum terms, and the costs outside the retainer.
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Google's new links in AI Mode and AI Overviews: what changed and what to do
The five link changes Google made to AI Mode and AI Overviews on 15 October 2026, and what site owners should do about them.
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ChatGPT ads for B2B SaaS: are they worth it yet?
ChatGPT ads now run in 89 countries. Who sees them, what they cost, when B2B SaaS should test, and the 29 October deadline.
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How to see your AI Overviews and AI Mode data in Search Console
Where the generative AI report sits in Search Console, what it counts for AI Overviews and AI Mode, and what it leaves out.
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What is Fourward? One senior marketing team for B2B SaaS
What Fourward is, what we do, who is on the team, how working with us starts and how we differ from an agency.
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llms.txt examples: what 57 B2B SaaS companies put in theirs
What 57 B2B SaaS companies put in their llms.txt files, five real patterns, what Google says, and a template for your site.
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GEO for B2B SaaS: a 7-step guide to getting named in AI answers
A seven-step GEO guide for B2B SaaS: crawler access, indexing, buyer-prompt pages, mentions, structured data and measurement.
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The 11 best AI visibility tools in 2026, compared on engines, prompts and price
Eleven AI visibility tools compared on engines, prompts per plan, price and free options, with real screenshots.
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The 10 best Peec AI alternatives in 2026, compared on engines, prompts and price
Ten Peec AI alternatives compared on engines, prompts per plan and price, with real screenshots.
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The 14 best B2B SaaS marketing agencies in 2026, compared on price, proof and fit
Fourteen B2B SaaS marketing agencies compared on services, published pricing, client results and who each one suits.
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The 13 best GEO agencies in 2026, compared on proof, price and fit
Thirteen GEO agencies compared on their AI search work, published pricing, proof on their own sites and who each one suits.
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The 9 best Profound alternatives in 2026, compared on price and engines
Nine Profound alternatives with published prices, real screenshots and what each one actually tracks and fixes.
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In-house marketing team vs agency for B2B SaaS: what each really costs in 2026
What a four-person in-house team really costs, how fast each option starts, and which one fits your stage.
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